You may have already heard of retailer Joe Browns – since 1988 it has been providing customers in the UK with what the JB website describes as “something more exciting and more individual than other clothing catalogues”. The website www.joebrowns.co.uk is a convenient source for buying mens and womens clothes online, and has been consistently growing in popularity ever since its inception, currently boasting over 800,000 customers. But what is it that makes Joe Browns so different from its competitors, and why should you shop there?
“Who is Joe?” asks the About Us section of the Joe Browns website, “Who is the man they call Joe? What does he do? Where does he live?” Nobody knows, and knowing is certainly not the point of the brand. Joe Browns isn’t just about making a profit – it’s about a belief in the spirit of the clothing they sell, as is laid out in what is called the Joe Browns Brand Bible. These various ebrochures can be viewed online and even printed off. They include customer and staff testimonies as to the “spirit” of Joe Browns, and what the brand aims to achieve.
As to the more physical side of the brand, products and clothing from Joe Browns has become so popular because it pretty much embodies the vintage, indie feel that has swept the world of fashion in recent years. Keeping things basic but beautiful, Joe Browns stocks a wide range of products for both men and women that both look and feel great, such as their great range of Cami Tops at very affordable prices. They also have close links to the world of adventure sport, selling a variety of “Adventure Experiences” alongside their clothing and accessory ranges.
To get your own free Joe Browns catalogue, visit the website and simply fill out a quick form. Although you can browse the full range online, having a catalogue is a convenient way of picking and choosing clothes and can be recycled once you are finished with it or once the new edition comes out.