The GAP Tokyo Style
Back in high school The GAP was a pretty big deal.Â I remember loving the clothes and saving up money from my part-time job to buy clothes from there. I still go there to browse the pieces and I occasionally buy things if I see something that I like. It is still a place to go to for staple pieces. However, I feel as if I’ve outgrown the brand. I’ve gotten bored with it. I don’t stop by the window displays and covet the pieces like I used to back then. for me the label lost its luster after the whole, yellow-mellow year (early 2000?)—-Do you remember the commercials?
Anyhoot, I was browsing the blogsphere and I came upon Chuvaness‘ blog post on ther trip to Tokyo to view a showcase of GAP fashion. And WOWZA! I love how they styled the models with GAP clothes. It has taken the brand to another level.Â The styling, the layers, it’s all very fresh, cool, and contemporary but still very GAP. To quote directly:
â€œIf you look at what we show tonight, which is the global collection I worked on, youâ€™ll see it very slanted towards the Japanese market. We make it way more fashionable here than anywhere else in the world, because the Japanese you see on the street is way more fashionable. I get inspired every time I come here. Thereâ€™s a whole new different sophistication you see in Tokyo. Itâ€™s the same Gap all over the world but a different way itâ€™s presented.â€
I don’t remember seeing window displays like this in Canada. This makes me want to seriously shop at the GAP again.
Spring Summer 2010